Town & Country Homes selected Marketing Specifics to develop the brand for their new masterplan community – Providence – located in Elgin, IL. The boathouse inspired-design of its community center, several neighborhood ponds and stocked fishing pond with pier dictated a nautical feel to be incorporated into brand. However, the Marketing Specifics’ design team wanted a fresh approach to “nautical” and designed an award-winning logo that has been effectively used through out the architecture and community amenities.