Arverne By The Sea Community Brochure
This brochure was designed to highlight the revitalization of the 117-acre waterfront community located in Queens, NY. In its heyday in the early 20th century, Arverne was a bustling summer village with a busy boardwalk and packed beaches. To remind modern visitors of this fascinating history, the brochure was designed with a changing panel in the front cover. When closed, the brochure shows an old photograph of the Arverne boardwalk from 1918. When opened, the old photo shifts and is replaced by a colorful modern photograph of the boardwalk, as it exists today. The link between the old and the new is undeniable and this inventive collateral illustrates the point.