Influenced by Ads.
As we reported in August, one in three American adults claim that they give advice about purchases on social networks, and the number of people whose purchasing decisions are influenced by social networks is on the rise.
NM Incite used Nielsen data to break down this information even further by categorizing digital media into three formats – social, local and mobile, all three of which intertwine and are equally important. The infographics below show how digital consumers are engaging each of the three formats and developing preferences as they go and which hotspots have emerged in each category:
SOCIAL: 64% of parents use social media to learn about brands. They’re also 23% more likely than non-parents to use social media as a creative outlet.
MOBILE: 13-17 year olds are the most likely to upgrade from the free to the paid version of an app.
LOCAL: The San Francisco DMA has the highest concentration of smartphone owners in the US
Marti Trewe. (11.8.2011). Tech & Social Media. In Social Media. Retrieved 11.8.2011, from agbeat.com.